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While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China's current economic progress more generally.
This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies' innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China. Huang and Sun argue that the rapid development of budget hotels in China demonstrates how, under the influence of globalisation, Chinese businesses have become more innovative as they apply successful western business models to China. In turn, they show that the China model is fundamentally different in terms of its driving force, which lies purely in its domestic travel market, fuelled by China's continued economic growth. There is therefore much to explore about both China's market situation and business practices in the economy hotel sector and this book makes an important contribution to our understanding of China's new business environment.
Based on extensive fieldwork and investigation, Economy Hotels in China will be welcomed by students and scholars of tourism, hospitality, business studies and Chinese studies, but it will also appeal to practitioners of business management in these sectors who are interested in China's development and business opportunities in China.
The Ultimate Guide To Marketing On A Budget!This book contains proven steps and strategies on how to use the best on a budget marketing techniques to get the most bang for your buck, both online and offline.Today only, get this Amazing Amazon book for this limited time low price!The age of limited marketing methods is long gone. With the introduction of online marketing strategies, we're offered a wider opportunity to market our business, and to make our brand reach out to wider set of audiences. But the sudden shift towards online marketing efforts should not totally discount the power of offline marketing strategies. In fact, both types of strategies are meant to complement each other. Admittedly, both methods have their own shortcomings, and this is where integrated marketing efforts need to be harnesses for optimum results.Make Money Online Or Offline With These Proven Marketing On A Budget Techniques!Big businesses usually don't have a problem designing their marketing plans to integrate both online and offline marketing principles and methods. What if you're a small business? And more, what if you're a small business with limited funds? The latter is typical among startup business these days. The good news is online and offline marketing strategies don't necessarily have to take a huge slice in your business budget. In fact, the simplest methods discussed in this book will help you slowly gain traction.The concept of having a new marketing strategy proves exciting. This drives small businesses to eye for results almost immediately. But that's just your excitement overwhelming you knowing that you want positive results to happen. As we go through the different marketing methods in this book, you'll eventually realize that one factor controls the emergence of such results: time. So don't expect a miracle. Instead, slowly tide with time and integrate one valuable concept attributed to results: measurability.Yes, to ascertain that you're not giving away money from your business, you need to tie results to measurability. This way, you can identify which methods are effective and which ones are not. And that of course is dependent on your business. So sit tight and keep an open mind. Some methods discussed in this book might appear to be beyond what you can do. But keep one thought all throughout: how will you know if you haven't even tried?Here Is A Preview Of What You'll Learn...Online Marketing On A Budget Strategies For Small Businesses 101Offline Marketing On A Budget Strategies For Small Businesses 101Online Marketing On A Budget Strategies For Small Business 201Offline Marketing On A Budget Strategies For Small Business 201How To Pick The Right Marketing Strategies For Your Business!How To Plan And Implement Marketing Strategies For Your BusinessGet your copy today!
Cindy Henke's new user-friendly directory Hotels NO More! offers alternative lodging opportunities such as: bed & breakfasts, historic hotels, casinos, chalets, RV parks, campgrounds, spiritual & holistic centers, spas, hot springs, lighthouses, huts, hogans, teepees, bunkhouses, ranches farmhouses, fishing & hunting camps, nudist retreats, trailer park rentals, private homes, houseboats, covered wagons, and even a caboose! Lodging opportunities are listed by city, town and state, and proximity to national and state parks, lakes, airports, colleges, hospitals, military facilities, and tourist attractions. Want to rent a houseboat in Lake Powell, Utah? Simply look up Lake Powell alphabetically to find houseboat listings or look in the cross-reference section to find other lodging within a 30-mile radius.Because of the diversity of the listings in Hotels NO More!, the book can be used for all types of travel from business to casual and from small town to large city. Plus, when all the mainstream hotels and motels are booked, such as during a convention or sports event, alternatives can be found in Hotels NO More! Many of the facilities listed offer special prices for corporate and group bookings. Hotels NO More! is the most complete listing of affordable, high-quality alternative lodging available. Although it was written for travel agents to help them better serve their clients (both private and corporate), it can also be used by anyone who wants to create a unique travel experience. Author Cindy Henke also provides a web site that is being constantly updated, including international entries: www.hotelsnomore.com. No more searching from web site to web site because everything you need to know about alternative lodging is cross-referenced in one place.
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