Cold Showers Are Cheaper than a Divorce will help individuals and couples see the big picture in any relationship, helping you to reflect on some major areas of contention that can affect their future together. Since the major cause of divorce revolves around sex, sex needs to be addressed in order to maintain a healthy relationship. The author has devoted several chapters to discussing the need for sex in a healthy relationship. Many chapters are based on questions and concerns brought up in his marriage seminars or clinical counselling therapy sessions.
This book targets men in particular, but women will benefit from reading it too. The author encourages every man and woman to read this book to help them arrive at a better understanding of themselves and the person they decide to share their life with. It addresses the elephant in the room with facts and life stories from couples whom the author supports.
Dr. Mungal and his wife, Kathleen, have been married since 1990. They have counselled individuals and couples specifically on topics relating to infidelity and sex. They have brought many marriages and relationships back together. With a background in psychology and psychiatry, Dr. Mungal targets causes, effects, and solutions to create healthy relationships.
Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you'll be prepared to offer services that meet the public's demands, and you'll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book's "real-life" segmentation schemes will teach you how to apply them in day-to-day business.As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You'll turn to it again and again for guidance and practical, easy suggestions
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